10 cult indie khw tsim nyog tso koj cov nyiaj khwv tau los nyuaj rau

2023 Tus sau: Mary Ward | [email protected]. Kawg hloov kho: 2023-07-27 20:18

Black Friday tej zaum yuav yog rau peb, tab sis qhov nyiam ntawm Café Tsis nco qab, Distal Phalanx, thiab APOC muab qee yam ua kom tiav ntau dua li lub hnab Jeff Bezos ' twb bulging hnab ris

Raws li lub ntiaj teb hloov mus rau hauv kev ua lag luam frenzy ua raws li qhov tsawg tshaj plaws-tsim 'hnub so' puas tau - tiag tiag, Dub Friday tseem yog dab tsi? - Tej zaum nws yuav yog lub sijhawm los suav koj cov nyiaj khwv tau los nyuaj thiab xav txog qhov koj siv lawv. Xyoo tas los no, 93.2 lab tus neeg yuav khoom txaus siab poob qis $ 7.4 nphom nyob rau hnub Friday kawg ntawm lub Kaum Ib Hlis, nrog ntau txhiab xyoo ua rau muaj feem ntau ntawm cov muag khoom.

Cov uas tau txais txiaj ntsig zoo tshaj plaws los ntawm qhov kev tshwm sim no tsis yog cov neeg yuav khoom, txawm li cas los xij - txawm tias qhov kev cog lus zoo npaum li cas lawv tau txais qee cov khoom luv nqi peb cov neeg ua lag luam overlords ntseeg lawv lawv xav tau. Hloov chaw, cov tuam txhab loj xws li Amazon, Lub Hom Phiaj, thiab Walmart tab tom ntim lawv cov hnab ntim rog uas twb muaj lawm nrog peb cov nyiaj ntsuab, vim lawv poob lawv cov nqi mus rau qhov tsis tsim nyog ua tsaug rau cov lus nug txog kev coj ncaj ncees ntawm lawv cov lag luam.

Tab sis li cas txog lub ntuj ceeb tsheej mini khw uas txhawb cov tsim tawm tshiab? Ua tsaug rau COVID-19 thiab qhov shitshow ntawm ib lub xyoo uas tau tshwm sim, tam sim no ntau dua li qhov nws tseem ceeb heev los txhawb cov khw muag khoom indie thiab cov ntawv sau ua kom zam kev zoo siab - txawm tias lawv tsis tuaj yeem txiav 70 feem pua ntawm cov khaub ncaws uas yog Ua tau ntxim hlub heev koj tuaj yeem hnov cov ntshav, hws, thiab kua muag ntawm tus tsim qauv uas ua rau lawv thaum koj khiav ntaub los ntawm koj tus ntiv tes.

Nrog rau qhov ntawd - thiab kom cuam tshuam koj los ntawm kev sib ntaus sib tua dhau qhov luv luv 58-nti plasma TV koj yuav tsis xav tau thiab raug plastered hla lub npog ntawm Txhua Hnub Tsis Ua Haujlwm - peb tau kho cov npe ntawm 10 lub khw muag khoom ywj pheej koj yuav xav tso koj cov nyiaj khwv tau los nyuaj nrog rau lub asthiv no thiab dhau mus.

APOC STORE, LONDON

Thaum Tracey Suen thiab Jules Volleberg pib APOC lub caij ntuj sov no, lawv tau teeb tsa lawv tus kheej los muab kev tsim qauv thiab cov kws kos duab nrog lwm txoj kev daws teeb meem rau lub tsev kawm ntawv qub qauv khw muag khoom. Hloov chaw ntawm kev yuav khoom raws caij nyoog nruj thiab qhov tsawg kawg nkaus tsis muaj tseeb, lawv tau muab cov kev tsim tawm tshiab, tshwj xeeb tshaj tawm qhov chaw virtual muag thiab loj hlob hauv lawv qhov txwv. "Peb xav tias muaj lub platform uas tsis muab cov neeg tsim qauv nrog kev muaj tswv yim lossis kev txwv kev lag luam yog rov ua dua tshiab vim tias lawv muaj peev xwm ua tau ib qho ntawm ib qho thiab thaum lawv xav tau - tsis yog qhov kev txiav txim ntau hli ua ntej," piav qhia Suen.

Txoj kev tshaj tawm ad-hoc no tau tso cai rau lawv los ua ntau yam khoom lag luam - txhua yam los ntawm kev zam, jewellery, thiab accessories mus rau daim duab kos duab thiab tsim khoom (xws li lub hnab tso quav tso tawm los ntawm cov yas rov ua dua tshiab). Lawv cov neeg tsim qauv yuav tsis qhia qhov pom kev zoo nkauj, tab sis koom ua ke los ntawm kev coj ncaj ncees uas hnyav hnyav rau kev nco qab hauv txhua yam ntawm kev tsim khoom. Tam sim no, koj tuaj yeem yuav cov hnab looj tes 3D disc los ntawm CSM grad Sun Woo thiab lub teeb-tig-plaub hau-berets los ntawm Corrina Goutos, nrog rau yav dhau los npias-towel xav tau los ntawm Welsh designer Adam Jones.

khoom

CAFÉ FORGOT, NYC

Nyob rau hauv Native Brooklynites Vita Haas thiab Lucy Weisner, nws yog ib lub club zam lawv pib hauv tsev kawm ntawv theem siab uas tau los ua lub hauv paus ntawm lawv lub tswv yim lag luam loj uas, xyoo 2017, tau pib ua Café Tsis nco qab. Kev tshoov siab los ntawm cov tub ntxhais hluas tsim qauv hauv lawv pawg phooj ywg uas tsis muaj txoj hauv kev los muag lawv txoj haujlwm, lawv tau txiav txim siab los tsim "qhov chaw muaj zog los nthuav tawm cov qauv tshiab thiab cov koom txoos uas yuav qhia cov neeg tsim qauv rau cov zej zog dav."

Txij li thaum nws pib, lub khw tau paub nws tus kheej los ntawm cov khw muag khoom ephemeral vibing nrog dab tsi Haas thiab Weisner piav raws li "DIY aesthetic thiab quasi-punk ethos." Nyob rau hauv lub ntsej muag ntawm COVID-19, lawv yuav tsum tau hloov pauv lawv lub ntsej muag los ntawm kev paub lub cev thiab mus rau e-tail, tab sis tam sim no zoo siab tshaj plaws tau khaws cov khoom tshwj xeeb ntawm cov plaub hau los ntawm Japanese cov plaub hau stylist YuYa Nara. Thiab kom paub tseeb tias lub caij so tsis muaj stink, lawv tab tom nqa tawm lawv tus kheej Café Tsis nco qab fragrance nrog rau lub pob tw virtual hauv kev koom tes nrog Pratt lub koom haum zam cov tub ntxhais kawm los ntawm chav kawm xyoo 2020.

khoom

AKYN, LA

Puas yog kev kos duab? Teb cov lus nug nyob mus ib txhis nrog nws lub khw yog Emma Berson uas pib Akyn ua qhov chaw muag khoom uas kho cov khaub ncaws ua cov duab kos. Tab sis es tsis txhob ntawm phab ntsa, lawv dai ntawm peb lub cev thiab es tsis txhob ntawm ib lub gallery, lawv tau muag ntawm nws lub vev xaib raws li ib qho tawm. Paub txog kev hloov pauv hauv kev tsom mus rau cov khoom tshwj xeeb, muaj txiaj ntsig zoo hauv cov khw muag khoom zam, Berson tau npaj siab koom tes nrog cov neeg tsim khoom uas nws ua haujlwm hais lus rau nws los ntawm lawv cov khoom xuas tes ua. Qhov no suav nrog cov khoom siv nrog qee yam kev ua yeeb yam rau kev koom tes hauv lawv cov kev tsim - xws li kev kos duab, kos duab, duab puab, duab…

Los ntawm kev poob txhua hli, nws twb tau tso Jetpack Homme's cigarette bud necklace, Sinja Hamilton's illustrated tees, thiab Willow O'Toole's tattoo-like skin outerwear. Thiab txawm hais tias ntau lub pov haum no twb tau muag lawm, koj tseem tuaj yeem tau txais koj txhais tes ntawm qee qhov tshwj xeeb uas yuav cia li txhawb koj mus rau hauv cov qib uas muaj txiaj ntsig zoo li tus neeg yuav khoom zoo.

khoom

PARADISE GARAGE, PARIS

Yog Emily mus yuav khoom hauv Paris, tej zaum nws yuav tsis xaus rau hauv Paradise Garage vim… zoo, vim nws tsis yog tus ntxhais uas yuav hnav lub kaus mom LOVERBOY, lub hnab Telfar, thiab Kenneth Ize striped fringe lub tsho. Ua tib zoo saib xyuas los ntawm stylist thiab ex-m yuav Estelle Chemouny, uas tau koom nrog qhov chaw nrog nws tus txiv Elie, Paradise Garage yog qhov tsis ntev los no ntxiv rau Fab Kis lub khw muag khoom toj roob hauv pes. "Paris muaj yuav luag txhua yam thaum nws los txog rau cov neeg tsim khoom kim heev zam tab sis peb paub tias muaj ntau tus neeg tsim qauv tshiab uas tsis muaj lub qhov rais tsim nyog hauv lub nroog no," hais Chemouny.

Nws txoj hauv kev yog qhov yooj yim tab sis ua tau zoo - coj los ua ke los ntawm cov txiv neej-thawj hom uas tuaj yeem hnav tau yooj yim los ntawm txhua tus poj niam txiv neej. Nws hais ntxiv tias "Peb kuj tseem muaj ntau yam luam tawm thiab xim thiab qhov ntawd yog qee yam Parisian khw muag khoom feem ntau tsis tau hais tawm," nws hais ntxiv. Qhov tseem ceeb tshaj plaws - yog, koj hnov nws yog. Paradise Garage tej zaum yuav yog ib qho ntawm tib qhov chaw uas muaj Telfar tote hauv Tshuag hauv ntau xim. Koj tos dab tsi?

khoom

ISLA, BERLIN

Khiav los ntawm ib pab neeg ua ntej los ntawm Charissa Chioccarelli thiab txhawb nqa los ntawm cov lus qhia "los ntawm cov poj niam, rau cov poj niam", ISLA cuam tshuam qhib nws lub qhov rooj hauv 2017 ua thawj lub salon hauv Berlin los muab kev cai rau tes kos duab. Tab sis raws li lawv lub zej zog loj hlob, qhov chaw qhov kev xav tau nthuav dav mus rau hauv lub ntiaj teb ntawm kev zam.

Hnub no, lub khw yog ib qho ntawm cov khw muag khoom tsis tshua muaj nyob hauv German peev uas khaws cov khoom sib xyaw ua ke ntawm indie hom uas suav nrog kev lom zem knits los ntawm House of Sunny, bodywear 2.0 los ntawm Fantabody, thiab tag nrho ntau yam tshwj xeeb tsab Converse ncaws. Muab pov rau hauv ib co cult daim ntawv lo xws li X-ntxhais thiab Obey thiab super sexy fits los ntawm Namilia (xws li Prince Albert lub xub pwg hnab) thiab koj tau txais koj tus kheej lub makes ntawm txhua Gen-Zer npau suav wardrobe. Raws li ib txoj hauv kev hloov mus rau qhov ntsuas ntsuas tam sim no hauv lub tebchaws Yelemes, ISLA tseem tab tom muab cov khoom xa tuaj ntawm cov ntsia hlau hloov kho rau lub sijhawm teem sijhawm.

khoom

DISTAL PHALANX, SYDNEY

Tucked ntau txhiab mais deb ntawm plaub lub nroog zam, Sydney-based khw Distal Phalanx tau ua pov thawj tias thaj chaw tsuas yog kev tsim kho thaum nws los ua lag luam muag khoom lag luam zoo. Founded hauv 2014 los ntawm Danielle Plaisted, lub khw tau hloov zuj zus los ntawm kev ua ib qho ntawm cov neeg siv khoom thaum ntxov ntawm alt hom xws li KTZ thiab DI$ COUNT UNIVER$E los ua tus sawv cev ntawm cov ntsiab lus tseem ceeb ntawm kev sib deev niaj hnub qhia los ntawm nruab nrab ntawm cov khaub ncaws. "Kuv yuav qhov kuv nyiam uas ua rau nws xav tias kuv hnav kuv cov phooj ywg hauv kuv cov phooj ywg cov khaub ncaws zoo nkauj thiab cov hniav nyiaj hniav kub," hais tias Plaisted.

Ntawm Distal Phalanx, koj tuaj yeem tau txais koj txhais tes ntawm ib daim ntawm Vaquera's offbeat fantasy, ib khub ntawm Western Affair's fluffy upcycled mules lossis tej zaum xaiv rau Barragán's cult-ish denim thiab tsho tsho uas kov yeej IG noj txhua lub caij ntuj sov. Nrog Telfar, Hardeman, thiab txawm tias qee qhov tshwj xeeb tshaj tawm nrog Claire Barrow kuj tseem nyob rau ntawm kab, lub khw lub vev xaib yog hom chaw virtual uas koj yuav tsum tau teeb tsa ua koj lub vev xaib kom tsis txhob ploj mus rau qhov kev poob qis tom ntej.

khoom

50M, LONDON

Raws li ntau lub khw muag khoom ntawm daim ntawv teev npe no, 50m yog txhua yam hais txog kev ua koob tsheej rau zej zog ntawm cov neeg tsim qauv thiab cov kws ua yeeb yam los ntawm kev muab lawv lub platform dhia tawm. Tab sis ob xyoos tom qab lawv pib qhib hauv London's Eccleston Yards, kev lag luam zam kev lag luam tsim los ntawm Something & Son tau hloov mus rau hauv ib yam dab tsi loj dua. Tam sim no, ntxiv rau kev muag cov hauj lwm ntawm Rosie Evans, T Label, thiab Wright Le Chapelain, 50m kuj tseem muaj kev cob qhia cov kev pab cuam los ntawm ntau lub koom haum sib tham hauv khw.

"Rau peb, kev nyiam zam thiab kev kos duab yog kev ua haujlwm uas ua rau muaj kev xyiv fab thiab kev ywj pheej ntawm tus kheej lossis ua ib yam dab tsi los yog hais ib yam dab tsi txog kev ua kom lub ntiaj teb zoo dua," Paul Smyth, yog ib tug ntawm qhov chaw co-founders piav qhia. Qee qhov kev tsim tawm uas nws zoo siab tshaj plaws rau tam sim no suav nrog tus editor ntawm kev sib tshuam ib puag ncig anthology Slow Grind, Georgina Johnson, lub cev-framing couturier Michaela Stark, thiab Natsai Audrey Chieza, uas nws kev tshawb fawb txog biotechnology thiab textiles yog paving txoj kev rau yav tom ntej zoo.

khoom

HTOWN, LONDON

Ib yam li koj daim ntawv tso cai hauv zos, htown nyob ntawm no los muab cov kev xav tsis thoob uas koj tuaj yeem nrhiav tau nyob ntawd thiab tsis muaj lwm qhov. Ua raws li kev xav ntawm qhov tshwj xeeb tee mus rau qib tom ntej, nws tus tsim thiab tus qub neeg yuav khoom Harry Fisher tau pib lub khw hauv lub Cuaj Hli nrog kev xaiv niche ntawm menswear tsim los ntawm qee lub npe zoo nkauj. "Peb cov khoom tshwj xeeb uas peb tau ua haujlwm nrog Martine (Rose) & Y / Project tau ua tiav tiag tiag, tshwj xeeb hauv London," Fisher hais. Lwm tus ntawm daim ntawv teev cov ntsiab lus suav nrog tus tsim qauv nce qib Ahluwalia thiab Dazed 100er Saul Nash, nrog rau txhua tus tau tsim cov qauv tshwj xeeb rau htown cov neeg siv khoom loj hlob.

Rau lub caij so so tom ntej no, Fisher tau ua haujlwm rau kev muag khoom kom tau txais txiaj ntsig Black Lives Matter nrog cov npe ntawm cov npe pub dawb txuas ntxiv los ntawm lub khw tus kheej xaiv - nrog rau cov nyiam Burberry thiab Casablanca ntawm lawv.

khoom

MALL, NYC

Khoom siv tes ua yog lub hauv paus ntawm Laura Banas 'Y2K noj ntawm txhua tus neeg Asmeskas yuav khoom. Tsuas yog hu ua Mall, nws lub tsev khaws khoom ua haujlwm ntawm DIY vajntxwv thiab huab tais zoo li Tyler McGillivary, Ed Curtis, Christina Seewald, thiab Mila Sullivan, txhua tus uas siv lawv cov ris tsho ua ib daim ntaub rau kev kos duab. "Ntau tus neeg tsim qauv uas kuv ua haujlwm nrog tau mob siab rau kev ruaj khov, txawm hais tias nws yuav siv cov khoom siv vintage rau hauv ib qho ntawm cov khoom zoo, ua haujlwm me me, lossis ua kom pom tseeb thiab ncaj ncees ntawm lub Hoobkas theem," hais Banas.

Mall qhov tshwj xeeb tsis raug cai yog cov khoom lag luam tawm ntawm phab ntsa uas tuaj yeem yooj yim pib TikTok tiam sis nyob rau hauv ib hnub - xav tias khi-dyed clown thom khwm los ntawm Crackers Time, scribbled tights los ntawm Emily Dawn Long, los yog Piera Bochner txhais tes -poured tswm ciab molded los ntawm abstract-saib cov khoom pom nyob ib ncig ntawm lub khw ntawm lub ntiaj teb no.

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SOOP SOOP, TORONTO

Tus kheej txhais tau tias yog "lub khw muag khoom hauv zej zog nyiam" Toronto's Soop Soop tej zaum yuav yog ib qho ntawm Canada cov lus zais zoo tshaj plaws. Keeb kwm pib hauv 2014 sab nraum lub nroog qhov chaw yuav khoom ib txwm muaj, nws tau tsim nws tus kheej ua qhov chaw tshaj plaws rau cov ntawv xov xwm obsessives. Ntxiv rau cov khoom lag luam tshaj 85 zam kev tshaj tawm tes xaiv los ntawm nws tus tsim Christina Pretti (koj suav nrog tiag tiag), Soop Soop tseem muag cov kab hauv tsev ntawm cov tsho hnav khaub ncaws xws li ib qho nruj ntawm Eckhaus Latta, Telfar, Ernest W. Baker thiab - tos nws - Crocs.

"Peb muaj txoj hauv kev zoo nkauj zoo nkauj rau peb cov khoom siv kho kom zoo nkauj, kev muag khoom, thiab kev xav - lub tswv yim ntawm kev sim ua ib yam dab tsi 'txias' ib txwm muaj kev ntxhov siab rau peb," sau tseg Pretti, uas lees paub tias muaj kev ntxhov siab los ntawm Dub Friday vwm. "Nrog tag nrho cov khw muag khoom loj sib tw mus rau hauv qab nrog cov luv nqi thiab cov neeg sib piv cov khw, peb yuav tsis muag ib yam dab tsi yog tias peb tsuas yog zaum nruj ntawm tus nqi tag nrho, yog li peb tsis muaj kev xaiv tab sis ua raws li kev cai, txwv tsis pub peb yuav tsis muaj sia nyob. lwm lub caij lossis tuaj yeem them peb cov khoom lag luam. Nws yog lub voj voog tsis zoo."